A rebranding strategy for UK brand Ossie Clark, the designer of rockstars and jet-set hippies in the 60's & 70's. After research and analysis we decided to build the strategy around Ossie Clark's core of free exploration of sexuality and brought the brand back with feminine menswear. The new Ossie Clark encourages a fluid view of masculinity, has a progressive attitude and features the distinct rock n' roll opulence Clark was known for in the past.