For conscious streetwear brand Kid Karma I created a social media holiday campaign centered around the concept of an advent calendar. Every day until christmas a new post could be discovered, connecting to the overarching message of "Sharing is caring" and Kid Karma's spiritual vibe. The surprises included Give-aways of Kid Karma products users could win for their friends, give-aways of collaborating brands such as organic tea and make-up, as well as content created with influencers. Visually the calendar was presented on instagram in one connecting flat-lay using the apps grid-system.
/ Social Media Strategy / Content Creation / Copywriting / Styling & Production /
